Giant’s Head 2023 Instagram Campaign

After a four year hiatus, in January of 2023 we announced that Giant’s Head Freeride would be returning at the beginning of summer. The timeline gave riders less than 6 months to prepare and we needed a minimum of 200 registrations to fund the event.

We created a social media campaign to remind the downhill skateboard community of how Giant’s Head Freeride earned its reputation as the best freeride in the world and show them that this year was going to be the best one yet.

Our Comeback

We adopted an aggressive posting strategy, running 700+ Instagram stories over 14 weeks, focusing on the following engagement tactics: