Landyachtz Magazine
I worked with the founders of Landyachtz to create a publication that would introduce the world to our brand, showcase our products, and illuminate the purpose behind our designs. This undertaking arose from a desire to connect with people on a level that surpassed the fleeting nature of Instagram. Inspired by the posters that adorned our childhood bedroom walls, we sought to present media that offered more than a lingering glance. Not just skateboarding photos, but stories about the individuals, places, and communities that define our culture. Most importantly, we wanted to motivate our readers to live richer, more meaningful lives by following our ethos — Skate & Explore.
Large Format
By choosing newspaper printing, we were able to produce huge 10” x 15” magazines, and lots of them, at a significantly lower cost than traditional magazine formats. We also chose not to bind the magazines. We also chose to omit unnecessary and distracting elements from the cover, including URLs and barcodes. The absence of staples or glue allowed readers to pull the pages apart and view full photo spreads without the distraction of holes or tears.
A single photo spanned the front and back cover of each issue (as seen here), communicating to readers that this publication was meant to be pulled apart and the photographs inside enjoyed in their entirety.
