Giant’s Head Freeride 2023 Brand Images
We used artificial intelligence to generate sensational images that combine the two things everyone associates with the Giant’s Head Freeride event — Andre the Giant and pine cones. Rather than worrying about imperfections in the image details, we focused on creating imagery that conveyed the excitement of a world-renowned event making a comeback from a 4-year hiatus. We embraced the absurdity of the AI images, allowing us to dramatically amplify the message with intentional self-awareness. The images were incorporated into the visual design of the website, a 3-month social media campaign, and printed on event branded contest items.
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