Website Redesign
Landyachtz clothing was designed to look and feel good while riding skateboards and bikes. Our cut-and-sew collection adds sport-specific features to relaxed skate apparel.
How it happened…
For starters, we want to communicate the importance and impact of trees. We looked for an image that absolutely slapped trees. We want to show an uncountable amount of trees.
The opposite of this would be to show one single lonely sapling in a desert. One Board One Tree. You did this.
No, this was not the direction. One Board One Tree and there are countless trees. We produce thousands of boards and we plant thousands of trees and you are part of making this earth beautiful.
So, that was the idea for the photo.
We made our bold claim and now we owe you an explanation.
Scanners are given headlines.
Readers are given sentences.
Researchers are given an infographic.
Everyone gets photos.
We bring the idea back to a single tree in the end. It is noble and powerful and yet somehow fragile.